PWA development: win customers with a mobile-friendly app!
Developing a PWA is becoming essential for business today; if it wants to stay in the race, generate qualified leads and retain its customers. It must build a strong digital presence, which necessarily involves optimizing the user experience: by offering responsive web design, as well as adapting to the latest technological trends.
Mobile connection continues to increase in France, with more than 37 million mobile users every day. At the end of October 2020, the smartphone was the leading screen on which people connect to the internet every day. Mobile internet and mobile-friendly apps therefore represent a significant market.
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PWA development: advantages for the company
Web development with PWA technology makes it possible to integrate a range of new powerful features; resulting in a significant improvement in the user experience. The PWA can be beneficial for the owner of a website or e-commerce platform, allowing him to :
- Increase conversion rates ;
- Improve user experience ;
- Increase the amount of time visitors spend on your website ;
- Make organic search traffic grow ;
- Reduce costs (a PWA costs less than a native app) ;
- Retain customers, because they can register the application on their home page.
- Boost sales, due to higher levels of performance and customer engagement overall.
PWA development: benefits for your customers
- Speed: a PWA loads in an instant
- Possibility of using the application offline
- More fluidity: better user experience
- Less data used by a PWA compared to the classic mobile app
- One-click accessibility (save the app as an icon on your smartphone's home screen)
- Stay informed in real time, thanks to push notifications
PWA development: effectiveness proven by several success stories!
Born from innovative and scalable technology, PWAs are preferred and promoted by Google and have already brought remarkable results for some of the biggest names in the industry; such as :
- Cdiscount: a 50% increase in mobile market share ;
- Lancôme: a considerable reduction in page loading time and a 17% increase in turnover for this brand ;
- Twitter: a 70% reduction in data consumption ;
- Alibaba: an increase in the conversion rate of 76%;
- AliExpress: an increase of around 74% in the time spent on the app as well as the conversion rate of this e-commerce site ;
- The Washington Post: performance improved to 88%.
Esokia: our digital agency creates your tailor-made PWA!
The PWA is often described as the “future of mobile web”. Position your business strategically on the Internet now, by offering an application that is not only mobile-friendly, but also suitable for other screens.
Our teams of developers have the technical know-how and experience to develop your tailor-made progressive web application. Assign your PWA project to a digital agency that masters the development of adaptive and scalable applications.
Esokia develops your PWA in several phases, including:
- The use of HTTPS (including SSL or TLS).
This further secures your application and makes it easier to use service worker scripts and install the app on user home pages.
- The creation of a shell application.
This serves to improve the user experience by quickly launching a static render page while the browser downloads the full version of the page.
- Registering a service worker.
This step is required to take advantage of the full range of benefits of a PWA, including push notifications, caching, install prompt, etc.
- Integration of push notifications.
The service worker allows your users to receive push notifications through the Push API and thereby alert them to an event and encourage them to take action.
- Adding a web application manifesto.
This is a description of your application (including icons, splash screen, name and description, etc.) placed in the root directory of the application.
- The configuration of the install prompt.
When a user visits, say twice, a PWA with a service worker and a manifesto, Chrome automatically prompts them to install it on their home screen.
- Analyzing the performance of your application.
This phase is important to assess the performance of your PWA. Your app should be quick to use, regardless of network conditions or how modern the device is.
- Auditing your application.
Before launching your app, an audit with a tool such as Google Lighthouse is useful to check the app's score, against certain criteria for optimal performance.
Contact us to design your PWA as soon as possible! We are at your service !