PWA or Progressive Web Application is a website that uses the features of our smartphones such as GPS, camera, and push notifications. This provides a user experience that is close to a native mobile application.
As its name "web app" indicates, a PWA is a web app which takes the form of a mobile app. Rather than downloading via Play Store, or Apple Store, all content is accessible via a URL and indexed by search engines such as Google. This is not the case for an native apps.
Mobile users are not as patient as desktop users. So, if your site takes a while to load, Progressive Web App offers a faster and more efficient user environment. Even with a low connection, PWAs are easily accessible and still perform well.
An optimized site also allows your company to increase the return and the user engagement rate. Indeed, users will not only feel as if they are using an online service, but they will also take ownership of the web app itself.
What are the advantages and disadvantages of a PWA?
Progressive Web App | |
Pros |
Cons |
Responsive: fits all devices |
Less performance compared to a native app |
Indexed by browsers |
Limited access to the functionalities of a smartphone |
Operates offline |
No push notifications on iOS |
No need to download |
On iPad, some native features are not supported |
Immersive full screen experience |
No personal data available |
Faster than a website |
Little flexibility regarding "special" content for users |
Many international companies such as Alibaba, Twitter, Pinterest, Spotify and Uber have taken the plunge with PWAs. The results have been incredible in a short period of time. We're talking double conversions, much more visitor feedback and a much faster loading time.
Currently the market is dominated by mobile devices, and this will continue to increase. Whether you are a start-up, a small business or a multinational company, progressive web applications are the future !