SEO audit: analyze your website to find out how to boost your traffic
It is critical for e-commerce shops, agencies and auto-entrepreneurs, among others, to have a good visibility on the Internet. This gives them the opportunity to acquire more traffic and make themselves known. Conducting an SEO Audit makes it possible to analyze whether the website has the necessary factors to fulfill this mission.
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Esokia experts help you optimize your site
Our web agency has the expertise to help you appear in the first search results, allowing you to gain visibility both at the national and international levels. In order to better define the sphere of action for its clients' web platforms, Esokia offers an SEO audit offer. This includes conversion rate optimization. After an analysis of the platform, a traffic and SEO report is submitted every end of the month with recommendations for SEO optimization (SERP) at the strategic, semantic and technical level. Our consultants offer solutions according to customers’ needs and support them in the analysis and search of keywords, the improvement of essential tags (Google Snippet, Hn tags, ALT attributes, among others) or the writing of SEO optimized blog articles, among others.
The advantages of the SEO Audit
- Improved positioning on search engines The main advantage of an audit is the determination of performance flaws preventing the site from having a good positioning in search engines (Google, Bing, Yahoo...). The identification of these flaws makes it possible to correct them and thus provide solutions to have a better positioning.
- Increased site traffic The content of a site meets the expectations of search engines and potential visitors. The SEO Audit will make it possible to analyze current content for greater visibility. A good web positioning will generate more visits in a sustainable way.
- Better indexing The audit also makes it possible to determine which bugs affect the SEO of a website by making it less readable for Google and other robots. Once the process is complete, it can be corrected to improve indexing.
- Improving the user experience Implementing the solutions provided during the audit will make a website more dynamic, fluid and accessible for an optimal user experience.
- Better e-reputation E-reputation can be defined by what people think of a platform. The audit offers the possibility of making its platform optimal, which makes it possible to improve its e-reputation and thus have a positive impact on the website activity and increase the chances of sales.
What are the types of SEO Audit?
There are different techniques to perform a thorough and successful SEO Audit that offers the opportunity of identifying blocking points and areas for SEO performance improvements. These are as follows:
On-site audit
The on-site audit is done on the basis of two parameters: indexing and accessibility. It includes techniques to optimize and improve the quality of a website's content. Several elements are taken into account:
- Tags (H1-H6, Title, Meta),
- URLs,
- Page content (Body),
- Internal mesh (internal links) ...
Checking the overall architecture of the site to make it more accessible to crawlers (Google robots) improves its SEO.
Off-page audit
In the case of the off-page audit, the website and its pages are not modified. The goal is to strengthen the external links that lead to the website. To do this, we use backlinks from quality sites considered relevant by Google and link anchors to return to the website. It is good to know that the number of links is important, but it is recommended to favour quality over quantity.
Audit de popularité et de netlinking
Cet audit analyse les backlinks (liens entrants) pointant vers votre site. Il évalue leur qualité, leur nombre et leur pertinence pour déterminer si votre site bénéficie d’une bonne réputation en ligne. Le netlinking est essentiel pour améliorer l’autorité de domaine, ce qui influence directement les classements dans les résultats de recherche. L’audit de popularité identifie aussi les opportunités de création de nouveaux backlinks.
Competitive analysis and keyword research
During the SEO Audit, it is possible to look at the keywords and their capacity in terms of positioning. The listener can thus identify those who will bring qualified traffic. Many tools such as Search Console can be used during this step.
User Experience (UX)
In order to significantly increase the SEO of a website, it is necessary to take into account the user experience, so as to appear in the first search results. In order not to be penalized by search engines and to end up in the first pages of results, it is necessary to consider criteria such as:
- The ergonomics of the site (appearance and quality)
- The bounce rate
- The conversion rate
- The user journey
Want to improve your positioning? Do not hesitate to contact us and discuss your needs with our teams, who will take care of offering you a suitable solution.