PPC audit: for successful and profitable Google Ads campaigns
SEA (Search Engine Advertising), also known as paid search, is considered a major channel in terms of advertising investment for the company. Thanks to the SEA audit, take full advantage of its power, its great ability to optimize and to be measured to increase your ROI and precisely target traffic on different media.
Our achievements
Our expertise
In order to streamline the conduct of an SEA campaign, to sustainably achieve the company's targets, we have the tools and expertise to conduct a thorough PPC audit. Whether it's an SEA project or an existing Google Ads account, we aim to make the company appear in the first Google results with the purchase of keywords related to the relevant field of activity and convert clicks into sales or quote requests.
The results
- Better targeting of the Custom Audience;
- A simplification in the management of Adwords campaigns thanks to automatic rules;
- The configuration of ecommerce tracking and a structured account
Esokia is proof that the intervention of experienced external developers makes it possible to: test
- Advertising expenses: What expense items are covered by the current marketing budget? Is this budget distributed rationally?
- Advertising content and keywords: how are they ranked? Can they be targeted according to the company's field of activity?
- The target audience: is the campaign targeting the right audience?
- Ad ranking and overall ad quality: Is it possible to improve these elements?
- Website performance and quality of landing page content: do they meet the criteria required for high ranking?
- Competition: what is the company's position in relation to the rest of the market?
- Trends: how to use them to improve the company's positioning?
- The flattening of each aspect of a Google Ads account in order to evaluate the effectiveness of cpc (cost per click), to identify hidden and harmful obstacles to your advertising campaigns.
- The transformation of a dormant or stagnant Google Ads account into a high-performance, sustainable, proactive account.
- A better understanding of the current performance of the existing account, the shortcomings and opportunities that can be exploited.
The different types of PPC audit
Automatic PPC audit, personalized PPCaudit of professional quality... The company can naturally choose the type of PPC audit that suits it, taking into account the following elements:
The automated PPC audit:
The Google Ads account comes with an automated PPC audit option, which will, in just a few minutes, analyze the various elements of the account. However, it is common knowledge that this option is not comprehensive enough to help the company in its campaign improvement process. Between lack of depth of analysis and lack of strategic advice, automated auditing is not the best solution to achieve objectives.
The personalized PPC audit:
Make way for expertise and technologies specially dedicated to SEA auditing. As part of the personalized PCC audit, a competent, qualified team comes into play. She is specially trained to dedicate the time necessary to dissect each structural element of a Google Ads account and turn it into a web marketing asset. Transparency, consistency, clarity, each piece of information delivered is based on a search for causes and the provision of concrete solutions.
The PPC audit of your Google Ads account by Esokia, an expert agency in web marketing
The performance and profitability of the company's web marketing requires that we take a close interest in it, that we know in which direction to go and above all, which elements to analyze. SEA auditing is a practice that requires a solid knowledge of web marketing, but also expertise often absent internally, including within its own sales teams, as well as the appropriate tools.
At Esokia, we accompany you, advise you and we transform every weakness of your advertising campaign tool into a strength on the web. Semantic field, call to action, keyword performance, content language level, target audience, competition analysis, this list of actions to be taken is not exhaustive and requires a certain degree of skills.
Contact Esokia for a PPC audit conducted from A to Z and thanks to which you will finally be able to exploit your campaigns at their true value!