E-commerce audit : develop and accelerate your sales !
The e-commerce audit is a proven strategy to fully realize the commercial potential of such a structure. Executed by a specialized web agency, this type of diagnosis aims to detect the weaknesses of a website in order to transform it into forces of development and acceleration of sales.
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Esokia : your e-commerce audit specialist
As a web agency specialized in development, we master all the ins and outs of e-commerce. An e-commerce audit is far from being an ordinary routine control and taken in hand by experts, it makes it possible to dissect the vital points and accelerate their performance.
User experience, ergonomics, accessibility, loading speed, SEO, written content, graphic charter ; these criteria today require advanced skills and knowledge, the use of specific tools to meet constantly evolving standards.
With Esokia by your side
- Capture your audience in a relevant way;
- Convert it sustainably;
- Increase your sales quickly with a quality audit.
The advantages of e-commerce auditing
- A strengthening of the security of customers' personal data: this criterion is essential, not to say vital, to the sustainability and credibility of an e-commerce. Today, faced with the severity of regulations, any online business must be able to guarantee the protection of customer data and the website against cyberattacks.
- A better organization of products: a well-organized and well-presented e-commerce platform gains in conversion rates. The e-commerce audit makes it possible to detect weak points on this aspect in order to fully exploit them.
- An improvement in its web marketing and communication: the acquisition of traffic can be expensive, unless the e-commerce site is able to predetermine its personas.
The different types of e-commerce audit
The e-commerce audit can focus on one or more elements. The main categories audited are:
The home page
The home page being the showcase and the gateway to an e-commerce site, it must be the meticulously constructed and presented. It must attract attention, arouse and feed the interest of Internet users, this durably.
The search page
Internet users like to save time, so they want to be able to rely on a functional search tool in order to quickly find the products they need. In addition, today, this tool must be usable on mobile devices. How is the search page of your e-commerce site doing?
The product category pages
Customer experience depends on well-designed and optimized pages. It is therefore important to pay particular attention to the structure of the information. By offering optimized category pages, you consolidate the image your customers have of your online business.
The product listing pages
The product listing page is undoubtedly one of the essential factors to increase sales. It must conscientiously list all the products or product names offered by e-commerce. Well-designed, it participates in engagement, in the increase in the number of clicks to product pages and therefore revenue.
The product detail page
A crucial element of any e-commerce platform, this page informs the customer about the product that interests him. Well optimized, this type of page increases traffic and sales, but also the number of conversions.
The customer cart page and the payment page
The payment process is also one of the pillars of e-commerce. Added to an optimized customer cart system, it must be fast and easy to use. Cart abandonment is usually due to misuse of these two pages.
The order confirmation page
Displayed when a purchase is completed, this page contributes to customer loyalty and the promotion of e-commerce. It must present an attractive design, but above all demonstrate the company's commitment to the customer.
Monitoring and reporting
Inventory tracking, order processing, payment management, etc., all these tasks are part of the obligations of the e-merchant. The audit proposes solutions to automate some of them through monitoring and report generation.
Legal compliance
More than ever, e-commerce must obey regulations and prove it in the eyes of the public. The audit makes it possible to highlight the shortcomings likely to harm the online store in order to rectify the situation quickly.
E-commerce audit: outsourcing to save time and reduce costs
As an e-merchant, do you have the time and tools to conduct an e-commerce site audit that is sufficiently detailed and complete to reinforce the weak points of your online store?
If you are looking for a quick and easy solution to carry out this essential strategy, Esokia provides you with expertise and all the necessary devices. The result is a relevant, quality result based on proven experience.
Let's discuss your e-commerce audit project to determine precisely which pages to diagnose.