Web Content writing : the art of communicating on the Internet
Content writing encompasses all types of content disseminated on the Internet. To be optimized, online content must closely meet the requirements of search engines. Therefore, it should be concise, clear, engaging and include hyperlinks.
Institutional, informative or commercial in nature, web content can take several forms, including presentation texts on a website or category pages on an e-commerce platform, product sheets, blog articles, newsletters, video descriptions, white papers, studies, press kits, social media posts, infographics, etc.
Optimized editorial content: improve your SEO!
According to statistics, SEO is 5.66 times more successful than paid advertising (SEA). Good SEO requires optimized editorial content. Organic or natural referencing (SEO) refers to the techniques used to promote the positioning of a site on search engines.
Over 50% of Internet traffic is generated by search engine robots. The latter classify websites according to the relevance of their content to the requests made by Internet users.
The leading search engine, Google, analyzes more than 200 factors to determine the ranking of sites on its results pages.
What are the main criteria for effective SEO?
- Relevance, freshness and originality of the content.
- Presence of keywords in URLs, metadata, titles and body of texts.
- Good level of spelling and grammar.
- Inclusion of hypertext links, internet linking and netlinking.
- Length of editorial content.
Content writing: the importance of content marketing
SEO techniques can be combined with content marketing to maximize the benefits for the business.
Content marketing is a content production strategy. In the context of B2B, it is about producing content specific to an industry ; that can meet the information needs of customers or prospects. It also allows a company to communicate relevant messages with great added value.
The goal of content marketing is, for example, to generate leads (inbound marketing and SEO optimization), promote e-commerce transformation, position yourself as an expert in your field of activity and promote your brand.
The return on investment of content marketing is high. For the same budget, it can bring 3 times the benefits of traditional methods.
Why use web writing experts?
Today, 62% of companies outsource their content marketing. This is hardly surprising. A successful digital strategy requires the expertise of professionals who master the production of quality content for the Internet; combining the best of SEO, netlinking and e-marketing techniques.
Strategic web communication in the digital age has high stakes. The company which does not give itself the best means in this area will experience shortfalls (in terms of visibility, leads, sales, etc.) and may not succeed. In addition, content marketing, for example, costs considerably less than traditional marketing and as mentioned above, it is much more effective.
A 360 web agency like Esokia is best equipped with these specialist skills and is able to perform these tasks on a consistent basis.
Esokia provides you with experienced web content writers
Delegate the writing of your content to a digital agency with the necessary expertise and experience to put the odds in your favor!
We have experienced web content writers working within a dynamic and growing Digital Marketing team; also composed of experts in business strategy, content marketing and web design.
Our methodology for content production is as follows :
- we identify your needs and expectations
- we organize an editorial calendar for you
- we identify relevant topics according to your activity, industry and your objectives
- we write a variety of content according to your requests
- we optimize this content in terms of SEO referencing
- we validate this content with you and make any changes
- deliver or distribute this content for you on the desired channels
In addition, we monitor news and trends in your sector. We use verified information and produce various types of content (website pages, product sheets, blog posts, social media posts, etc.), depending on the editorial style that best speaks to your audience. Sit back while Esokia facilitates your digital communication.