Esokia digital agency expert on Sitecore CMS

What's Sitecore?

Sitecore, at a first level, is a Content Management System (CMS) or Web Content Management (WCM) platform. But over the course of updates, Sitecore has grown to become a highly flexible Customer Experience Platform (CXP) for businesses.

This technology will allow you to collect valuable customer data, engage with users on a personal level and launch marketing campaigns across multiple channels. And all that from a single platform. So we say yes to more control and less hassle!

It's no coincidence that Sitecore has been named for the third consecutive year as a leader in the Gartner Magic Quadrant 2020 for Digital Experience Platforms. The report looked at 14 other technologies and Sitecore was placed in the Leaders quadrant with its ease of execution and inclusive view of the user experience.

 

Why choose Sitecore?

A CMS that evolves according to your needs

Sitecore is a highly interactive CMS. It is composed of a series of innovative marketing tools. Its powerful functionality makes it possible to carry out the most complex projects. Moreover, its evolutionary nature means that it can be expanded as your ambitions and needs evolve.

Real-time content management

Sitecore's online page editing system allows you to manage content "as you see it" on a page. While strict security authentication and workflow measures allow for complete control over content publishing.

This platform is also able to seamlessly connect to third-party systems and applications (APIs) to extend the functionality offered to the users. An indispensable asset for your digital strategy and communication.

A CMS offering many functionalities :

• Marketing automation that allows you to set targets for user actions to ensure continuity across all the other channels you use.
• The A/B Testing method allows you to identify what will work best for your visitors and then succeed in increasing your conversion rate.
• The ability to create emailing campaigns to bring a more relevant and adapted interaction between you and your users.
• The CMS also gives you statistical reports that will help you see where you stand in your marketing strategies and so you can define strategies for the future.
• It also implements the Learning Machine which is a tool that provides artificial intelligence to your search engine.

Reinforce your Sitecore CMS with Esokia

We can help you to:

• Innovate your digital marketing solution: its power, as well as its integrated marketing tools, offers you solutions entirely adapted to your needs.
• Secure your platform: its system is protected by an exclusive license, which benefits from complex security measures and is less vulnerable to cyber attacks and hacking.
• Optimize your user data: CMS analytics allows you to drill down into performance data. And allows you to precisely define each "persona".

• Sitecore is much more than just a web development tool. It is an advanced technology that integrates perfectly with a contextual marketing strategy. However, we still see that many companies simply don't know what this CMS is capable of. Or how to make their company benefit from its many integrated systems.