Digital innovation : a strategic challenge to transform the company
Far from being a trend, digital innovation is a natural evolution for a company, in its way of doing business. As a concrete strategy, it implies a desire for change, to adapt an already established mode of operation to serve a specific objective.
To include it sustainably and effectively in the internal organization, it is also necessary to take into consideration many challenges such as the difficulty of finding expertise to lead the project, the often complex IT infrastructure, the lack of visibility in terms of end user experience and budget restrictions.
Today, the essential place it occupies at the heart of the company has given birth to the concept of "digital Darwinism".
Our expertise in digital innovation at the service of your company
By choosing to outsource your digital innovation project to Esokia, you have access to a range of services and tools, as well as solid expertise. Skills, experience, knowledge, digital know-how are combined to create effective solutions, in accordance with your needs and objectives. We offer an approach to digital innovation and help you integrate a digital factory into your operation. Let's become partners and together:
- Optimize your business through automation and integration of digital solutions;
- Engage your customers;
- Strengthen your workforce;
- Implement technological solutions to improve return on investment and increase profits
Digital innovation and its benefits
- Gaining agility: your company can finally devote itself to R&D, the creation of new products and services.
- Improving customer experience: offering greater satisfaction to your customers is also the best way to retain them.
- Optimizing business process: Sustainably eliminate tasks that require a lot of time and human effort.
The different forms of digital innovation
Today, digital innovation comes into play in different scenarios. It is aimed at companies looking for a proven strategy to significantly improve their business processes.
Also, digital innovation concerns four main areas:
Technology : thanks to digital innovation, have the right technologies to have better visibility into your business needs. Each company is unique, so it has a personalized operation in terms of team management, access to the cloud, etc.
Data : today, more than ever, the way in which the company processes its data is decisive. To save time, reduce costs and above all have relevant information, digital innovation allows, for example, to automate and group data, to have a better control of the information communicated on services and products, etc.
Processes : how is your company's workflow doing? Digitalization makes it possible to model business processes in order to concretize the tasks, steps and resources that compose them, in order to optimize them.
Organizational functioning : digitalization allows your company to gain agility, innovate and meet the challenges that may arise through its operation. It can thus optimize its IT skills, engagement model, organizational structure, workforce, to name but a few.
Evolution must now be part of the company's DNA, so digital innovation concerns companies of all sizes and sectors. This business strategy feeds competitiveness, profitability as well as creativity with the objective of always satisfying the end user; and shortens deadlines.