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Design Thinking methodology: creativity to create innovative solutions

Understand users: this is the goal of any company, in order to deliver products and services in accordance with the needs of the moment. Among the ways to achieve relevant and sustainable results is design thinking, broken down into 5 phases: understanding, definition, idea, prototyping and testing.

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Design thinking in a few figures

Design thinking makes it possible to solve problems in a creative way. Focused on the user, this technique pushes the company to innovate in terms of products, services and internal processes. Iterative, practical, based on the interaction between people and their environment, observation and empathy, it gives rise to trendy solutions. The goal is to create a new product or service, with experience now at the heart of a successful marketing strategy.

Companies that include design thinking in their business strategy have 56% higher returns and revenues.

Design thinking method: the expertise of our agency

We live in an era that favors customer experience (CX) and design thinking is the approach to achieve this goal!

At Esokia, we think like designers and put our creativity at your service; to combine human needs, technical knowledge, tools and economic viability.

Considering these aspects and taking on a reliable partner who has all the human, intellectual and technical resources it needs, the company can finally deliver a CX much stronger than that of the competition. With our web agency, tackle today's issues whilst looking to the future!

The benefits of Design thinking for the company

  • A favorable base for collaboration: Design thinking makes it possible to run a project by taking into consideration each issue of the company.
  • Better user focus: Design thinking is user-centric. This strategy has become necessary in the current context of globalization.
  • A final product tested and improved throughout its design: As part of design thinking, each idea is tested through the creation of a prototype, which is subject to comments, changes, etc.

More than a method, it is described as a non-linear iterative process that makes it possible to redefine problems and respond to them through innovative solutions. IBM, Google, Airbnb, PepsiCo and Nike are amongst the few large global companies that have made Design Thinking one of the central elements of their operations.


A look back at the 5 steps of Design thinking

Design thinking puts users and their needs at the heart of the business. It is a process that allows you to evolve and create new value.

If usually, a company uses a product or service to improve users’ lives, design thinking analyzes the needs of the latter and then implements the accumulated knowledge. The point of view is reversed, we put ourselves in the user’s shoes before starting!

To support companies in achieving this result, design thinking is composed of 5 main key steps:

  • A real focus on human needs: for a product or service to work, you have to understand the user! Empathy is one of the pillars of design thinking, because it will make it possible to model a final result capable of meeting real needs in every way.
  • Creativity: to function, creativity needs a crucial element, that is, a team spirit, the opportunity to express oneself, the feeling of participating truly and actively in a project. The Design thinking method makes it possible to understand problems differently, to examine them from a new point of view, and therefore to implement a wide range of solutions.
  • An iterative framework: when a product or service is implemented, the company must constantly improve it to meet the constantly changing needs of its users. To do this, we must continue to question and reframe the problem. For this, it is necessary to continuously test the product or service in order to guarantee satisfaction at the end of the chain.
  • Collaboration: the team is centered on a common goal, but it is composed of various skills, disciplines, points of view. Design thinking implements these different elements and includes the client to work in a mature, modern setting, in which the horizontal hierarchy replaces the vertical one.
  • The prototype, an essential element: the prototype is a communication and testing channel. Whether it's a product or a service, the prototype is the most effective way to share and collect feedback. The result usually exceeds expectations.

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