Design thinking makes it possible to solve problems in a creative way. Focused on the user, this technique pushes the company to innovate in terms of products, services and internal processes. Iterative, practical, based on the interaction between people and their environment, observation and empathy, it gives rise to trendy solutions. The goal is to create a new product or service, with experience now at the heart of a successful marketing strategy.
We live in an era that favors customer experience (CX) and design thinking is the approach to achieve this goal!
At Esokia, we think like designers and put our creativity at your service; to combine human needs, technical knowledge, tools and economic viability.
Considering these aspects and taking on a reliable partner who has all the human, intellectual and technical resources it needs, the company can finally deliver a CX much stronger than that of the competition. With our web agency, tackle today's issues whilst looking to the future!
More than a method, it is described as a non-linear iterative process that makes it possible to redefine problems and respond to them through innovative solutions. IBM, Google, Airbnb, PepsiCo and Nike are amongst the few large global companies that have made Design Thinking one of the central elements of their operations.
A look back at the 5 steps of Design thinking
Design thinking puts users and their needs at the heart of the business. It is a process that allows you to evolve and create new value.
If usually, a company uses a product or service to improve users’ lives, design thinking analyzes the needs of the latter and then implements the accumulated knowledge. The point of view is reversed, we put ourselves in the user’s shoes before starting!
To support companies in achieving this result, design thinking is composed of 5 main key steps:
Agile methodology has been on the rise for several years: companies have understood that it is time to focus on the needs of their customers!
Continuous Delivery is the solution you need if your web development project requires a different approach than what is proposed by some specialists.
Versioning / Gitflow: Versioning is a framework for creating and managing multiple software versions.