Make way for innovation in your web development project with artificial intelligence (AI)
It is quite natural that Artificial Intelligence has reached the IT development sector. At Esokia, we have wasted no time in implementing the concepts and technologies that make it up in order to transform each project entrusted to us into added value for our customers. Need resources to bring your company closer to its customers, boost sales by exploiting the data collected in a clear and rational way thanks to AI? Our web agency has the expertise you are looking for!
Artificial Intelligence in web development
Artificial Intelligence is undoubtedly the most appropriate method to solve this equation. By integrating AI into your web application, your company will add an extra layer to the relationship it has with its customers, thus increasing your traffic. Internally, it will have all the essential information to remain competitive.
On the backend, this will involve, for example, the implementation of chatbots, an anti-spam filtering system or an automatic tag selection system based on questions.
AI and Automation: benefits for businesses
- AI improves User Experience: Facilitated, accelerated, simplified and made more efficient thanks to chatbots.
- It allows you to personalize the relationship between company and customers, company and employees, etc.
- Artificial Intelligence is a powerful tool to help companies reorient their decisions in a relevant way, in order to increase their revenue.
- Automation of repetitive tasks: form entry, invoice preparation, customer management and problem-solving.
A solid strategy, with constant support
The success of an IT development project requires, as with everything, a strategy, a sufficiently clear and solid vision from the start. How to proceed when you want to integrate Artificial Intelligence?
The philosophy of our web agency is based on 5 values, including innovation. Our expertise allows us to guide you on the right systems to adopt, support you in the creation of responsible practices, and help you prepare your company and your human resources for a big leap forward.
Include AI in your web development project
As a company, your main concern remains the constant improvement of User Experience while demonstrating resilience. To achieve this, you have access to a vital element : the data collected from both your customers and prospects. This data will allow you several things:
- Predicting your customers' trends and behaviors;
- Offering tools to customers and prospects will prove to them your capacity for innovation, the seriousness of your brand, so that they come back;
- Retaining your customers;
- Maintaining and continuously improving your brand image
Zoom on the unparalleled strength of data!
More than ever, data has become the nerve of the corporate war. By exploiting this information through Artificial Intelligence, the company becomes an actor of its own success. Data has the following purposes:
- Improving the lives of your customers by delivering them a tailor-made and personalized offer;
- Making relevant and clear decisions through tangible knowledge;
- Having a solid control over the quality delivered by your company, so to be proactive;
- Achieving the objectives through the measurement of the strategies put in place;
- Solving problems by linking each department, location, system;
- Innovating through concrete arguments;
- Gaining efficiency by allocating your resources according to real needs;
- Identifying successful strategies, services, resources and programs to exploit them;
- Establishing an information base on which you will be able to set performance objectives;
Are you more Data Lake or Data Mart?
Linked to Big Data, Data Lake brings together a company's information in a global space. It must be flexible enough to allow the interaction of data, regardless of its analysis state, origin and nature, but also its search, for example, thanks to an Elasticsearch engine.
As for Data Mart, for the marketing aspect, it gathers information related to prospects and target customers. Combined with a reporting tool, it makes it possible to filter the different profiles and adapt the company's commercial strategy. In Human Resources, it focuses on employees and human capital management.
Esokia assists you in the collection of data!
Our teams will offer you several solutions to use your data:
- Elasticsearch; a quick, scalable search and analytics engine
- Splunk, a tool for collecting, indexing and cross-referencing data in real time;
- Rental + service subscription
Go further in your web development project by adding a skill within your team or rent the expertise of our agency specialized in outsourcing! Contact us