Headless CMS et CMS No Code : les nouvelles solutions pour la gestion de contenu
Web content creation is a digital profession! As a creative process and in the same way as site design, it is a powerful communication tool, serving the user experience and engagement. Despite the surge of AI in the world of digital marketing, writing texts, posts, etc. for the internet requires the knowledge and relevant application of specific and sharp techniques. Let's mention in particular the famous SEO, natural referencing technique, which includes the use of specific keywords, a coherent structuring of titles, etc. What you need to remember about this subject, which should not become a problem for the company
Web content is any text and graphic material that is intended to be widely distributed by a company. The different forms it can take :
Creating web content requires several steps upstream, downstream and in between!
It takes more than just one writer to create web content! In fact, it is a team effort. In order to provide credible readings and express a company's expertise, several specialists must work together. Here is an example of a typical team:
As with IT development, the creation of web content requires the establishment of objectives and best practices. Both from the client and the provider, but also between the two parties. This specialty of digital marketing requires time, a clear and understandable process and adequate resources.
When combined, these elements create quality copy, which is essential for generating audience, online visibility, credibility and awareness for the company. In a word: convince customers that they have found the expertise they were looking for!
Many companies use a web content creation agency. Gaining in flexibility, they can thus join the required competences in the short, medium or long term, without having to recruit internally.
In order to timely produce and supply texts and visual elements, the agency:
A web content project must be prepared: the success of the mission entrusted to the service provider depends on it. Here are a series of questions that will help clarify the company's expectations, needs and objectives
Our web content creation agency accompanies you at every step of your project! Let's discuss your vision and make it happen together.