You probably heard about UX and UI, also called user experience and user interface. Even if they are different, UX design and UI design are often confused, and their recent status does not help for better understanding. Esokia brings you the clarification on their meaning and their functioning.
UX design refers to the user expectations and user needs for a website and/or mobile application creation. It is about taking into account the user feelingwhen he is surfing on your digital device. Main goal of UX design is to improve the user experience to make it enjoyable and instinctive.
With UX design, the navigation is optimal and going smoothly. There is no place for lack of understanding. That is why it is important to analyze the users emotional point of view.
Three words have to be remembered when creating a website and/or mobile application: understanding, optimization, satisfaction. With UX design, you will spare yourself from dealing with the most annoying problems, and you will participate with improving your traffic.
Magnus Revang summarized the user experience with 6 steps:
UI design is used to improve the user interaction with a product. UI can be found in each step of your website and/or mobile application development, except research one. It helps with stimulating user engagement, therefore there are several tools that should be used to reach this goal.
Unlike UX (which includes UI), UI is more focused on the visual aspect in order to catch the user’s eye and encourage him to stay on the website page. Be careful, your website has to stay effective! User must understand immediately what is it about. UI is there just to facilitate the navigation.
UX takes place before UI and application development. If you're still confused about how these two work together, the diagram below could help you.
UX designer starts to work before the rest of the team. 5 steps have to be respected:
Even if these two processes are sometimes confused, distribution of tasks between UX designer and UI designer is quite clear. But, UI has to consider some UX aspects on its work:
UX and UI are connected concepts. They have to be included in the creation process of web agencies. At Esokia, we work closely with our UX and UI designer to give you the best service you can find.
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