Esokia makes Primevère’s website come alive with Symfony and Laravel

Zoom in on a maintenance and development project entrusted to Esokia; this time by Primevère, a margarine specialist for more than 30 years now. In order to obtain a quality, modern result, in line with the public’s and customers’ expectations, we have adapted to the technologies in place, namely Symfony as well as Laravel, and more ! Let’s go back to this technical challenge.

Primevère : a brand known to the French since 1988

Appearing in the French food landscape in 1988, Primevère joined the Lactalis group in 2003. Wishing to stand out in a tangible way from the competition, Primevère explains that it benefits from a permanent partnership with the Nutrition Department of the Institut Pasteur de Lille. Indeed, its main objective is to help consumers to keep control over their cholesterol, to preserve their cardiovascular health, while maintaining the tasty pleasure associated with vegetable margarine that is made in France.

A brand in search of the best, in all areas

The Primevère project has multiple objectives:

• The maintenance and development of its showcase website;

• The generation of conversions;

• The creation of online quizzes and the generation of results.

However, the maintenance and evolution of a showcase site are far from trivial tasks! This business card is a permanently available channel, through which the company will present itself to the public, talk about its products, get closer to those who want to know it… How to obtain the expected results when we know that around 38 % of Internet users abandon a website that looks unattractive?

Laravel, Symfony, dedicated team: nothing is too good for Primevère

In response to the brand's expectations, Esokia, a digital innovative agency recognized for the maintenance and development of its showcase website; offered a solid and effective solution:

• The development, testing, deployment and maintenance of applications for the Primevère showcase website;

• The implementation of two of the best technologies available: Laravel, an open-source web framework written in PHP and Symfony, a set of PHP components as well as a free MVC framework written in PHP;
• The establishment of a dedicated team made up of no less than 5 people.

The delivered features exceed customer expectations, with a satisfaction rate of 92% :

• A first quiz allowing participants to assess their diet, then obtain nutritional advice;
• A second quiz designed to evaluate one’s heart health, then share the results with loved ones;
• A page dedicated to women's cardiovascular health, called “With women with all of our hearts”;
• A menu reworked to contain the 2 quizzes and the page “With women with all our hearts”.

This new achievement by Esokia is the very illustration of our company's expertise in handling large-scale projects. Primevère trusted our company, renowned for the quality of its work, speed of execution and support. More than a showcase website maintenance and development project, this is a successful and lasting digital partnership!