Redesign of Cluizel E-commerce Website : A successful transformation with Esokia
CLUIZEL is a family-owned company based in France, a leader in cacao bean processing and chocolate making. Founded in 1948 by Marc and Marcelle Cluizel, the CLUIZEL brand is renowned for its unique expertise and the exceptional quality of its products. The redesign of the Mauritius Post Limited website marked a major milestone in the company’s digital transformation. Esokia, as a strategic digital partner, played a key role in the design and implementation of this ambitious project.
See the Cluizel website
CLUIZEL sought a complete redesign of its e-commerce website to enhance the user experience and introduce new features that facilitate the purchasing journey.
Issues before intervention:
- An outdated design and user experience
- A lack of key features for marketing development and sales
- The site management was not aligned with business needs
Objectives:
- Modernize the interface and optimize UX/UI
- Add new features such as:
- Custom chocolate gift box composition
- Publishing of recipes
- Dynamic store locator on an interactive map
- Direct contact form, especially for corporate gifts
- Customizable pages for seasonal campaigns (Christmas, Valentine’s Day, Easter, etc.)
- Custom chocolate gift box composition
The solution provided by Esokia
Key actions implemented:
- UX/UI redesign with a user-centric approach
- Website developed with PrestaShop for improved e-commerce management
- Integration of innovative new features (gift box composition, recipe publication, etc.)
- SEO optimization and technical performance enhancements
Technology used:
Methodology :
- Agile approach with co-construction in collaboration with the BeSpoke agency (SEO, Design)
Internal testimonial:
"Developing the Cluizel website was a highly enriching experience. It was a challenging project with tight deadlines, aimed at going live before Christmas, a period with anticipated peak sales. However, thanks to the team’s expertise and flawless collaboration, we successfully delivered a high-quality website on time."
— Lionel ARSON, Project Manager
Results and benefits
Improvements achieved:
- Increased website traffic
- Boost in sales due to an optimized user experience
- Better management of sales and orders
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